We designed and developed a limited edition merchandise collection for former tattoo supply retailer “Homeless Tattoo Co.” The apparel and accessories line is designed to appeal not only to the tattoo artists, but fanatics and aficionados as well. We pulled inspiration from classic American tattoo imagery throughout history — approaching it with a minimalist, clean finish, in order to convey the brand’s industry value. This was achieved through clean lines, a high-contrast style of inking, and a minimalist color palette. Communicating the professionalism, neatness and precision of the vast array of tools and supplies they offer. The collection—featuring t-shirts, sweatshirts, caps, keychains, lighters, and ashtrays—is thoughtfully designed to meet the everyday needs of tattoo enthusiasts on the go. Although the final designs were executed and refined digitally, we opted to develop them by hand on paper, to honor the long-standing tradition and roots of tattoo artistry. The drop was a massive success, selling out in the first 48 hours of the convention.