Loome is an adaptogenic seltzer designed to elevate your mood and enhance your day, naturally. Each can combines functional botanicals, adaptogens, and superfoods into a refreshing, alcohol-free beverage tailored for energy, focus, or relaxation. We collaborated with Loome to create a complete brand identity and packaging system that embodies its modern, health-conscious ethos. Inspired by the balance of science and nature, the design features clean typography, soft gradients, and a pastel color palette, reflecting the functional benefits and unique flavor profiles of each variety. The result is a brand that stands out on the shelf while resonating with Loome’s target audience — offering a fresh, mindful alternative to traditional drinks.